Business Valuation Blog | Understanding Buying / Selling a Company

An uncertain economic climate has persisted since COVID-19 and will continue in 2025. For many small businesses, that means tightening their belts and scrutinizing every dollar spent. One area where many are looking to cut costs is discretionary expenses that, while beneficial, are not immediately critical to daily operations. Third-party independent appraisal work and related consulting services are one area of note. Are small businesses concerned about spending money on external third-party services? Should they view them as being more essential?

Small business owners are continuing to face higher costs and challenging economic times. For those who rely on federal funding or aid, there is even more uncertainty with the current administration’s recent actions. As a result, they are forced to prioritize spending on essentials only, such as payroll, rent, and inventory, while cutting back on marketing, business travel, and professional services, including appraisals.

This strategy will result in immediate cost savings. However, there may be longer-term complications to this approach, especially when valuation and consulting work becomes essential to making sound business decisions. Regardless, many business owners view this type of service as an expense that can be delayed and even eliminated in the short term.

When cash flow is tight, small businesses tend to focus on immediate needs rather than long-term financial planning. Some companies rely on internal estimates, online valuation tools, or informal assessments rather than paying for third-party independent professional appraisals and consulting.d

Despite these cost-cutting measures, valuations remain crucial and obligatory for businesses in certain scenarios, such as bank financing, attracting investors, tax and accounting requirements, estate planning, partnership disputes, divorce, and insurance coverage.

In summary, while economic pressures may push small businesses to cut back on discretionary expenses like appraisals, completely eliminating them can be a risky move. Business owners should carefully weigh short-term savings against potential long-term financial consequences. Strategic spending and engaging with the right consultants who can materially impact the value of your business can help owners navigate these challenging times while maintaining financial clarity.

When was the last time you thought about the value of your small business? If you’re like many owners, the answer might be “not recently” or even “never.” Yet knowing the value of your business isn’t just for when you’re planning to sell. There are many reasons why now is a good time to get your small business appraised.

A small business valuation gives you a clear picture of where your company stands financially. This insight can guide key decisions—whether it’s expanding operations, pursuing financing, or identifying areas for improvement. With a current appraisal in hand, you’re equipped to make more informed and strategic decisions.

From succession planning to preparing for unexpected events, knowing your small business’s value is essential. Life is unpredictable, and having an up-to-date appraisal ensures you’re ready for whatever comes your way, whether it’s an acquisition opportunity or a sudden need to transition ownership.

If you’re exploring partnerships, securing investors, or considering a merger, a current valuation strengthens your negotiating position. It provides a solid, data-backed foundation to discuss terms and ensures you’re not leaving money on the table.

The valuation process often reveals hidden insights about your business, such as areas where profitability can be increased or unnecessary expenses can be reduced. This clarity can help you optimize operations and focus on growth.

Business appraisals are a powerful benchmarking tool. By periodically valuing your company, you can track how it’s growing and evolving, giving you a tangible way to measure success.

In today’s ever-changing markets, being proactive is key to long-term success. A business valuation is more than a number; it’s a roadmap to understanding and enhancing the worth of your enterprise. Whether you’re aiming to scale up or down, sell, or simply safeguard your legacy, there’s no better time than now to get your small business appraised.

Conduct some basic research and find a certified business appraiser who can provide what you’re looking for. Experience, credentials, flexibility, and responsiveness are some of the things to look for in a valuation company that can meet all your needs. Once the process begins, you will find it is much more efficient and effective than you might believe.

There are several components to consider when valuing a small business. The importance of each will vary depending on the business type, industry, and purpose of the appraisal, but the most frequently used are listed below:

Gross Revenue (Sales) and Net Income (Earnings)

These figures represent the heartbeat of the company and will play a significant part in the estimation of value for the company. Income statements will detail all the revenue and expenses of the business. The appraiser will look at both current and historical financial performance to fully analyze revenue and income.

Cash Flow and Debt Levels

Monthly levels of cash flow are crucial for understanding the company's ability to generate liquid cash to cover debts, reinvest, and support ongoing operations. Cash flow and debt level forecasts can also project future financial health.

Assets and Liabilities (The Balance Sheet)

Tangible Assets: Physical assets such as real estate, machinery, equipment, and inventory.

Intangible Assets: These may include intellectual property, trademarks, brand value, and goodwill.

Liabilities: All outstanding debts and financial obligations, including loans, taxes, and accounts payable.

Market and Industry Conditions

The overall economic environment and specific market or industry conditions and trends can influence the small business value. Typically, the better the market, the better the company will perform within it. Specific multiples of revenue and income will be analyzed and used in the overall calculation of value.

Customer Base and Competition

The number and diversity of customers can impact value. A large, diverse customer base reduces risk, while dependence on a few major customers can be risky. Steady clients and a strong brand reputation can add significant value to the business.

The strength and number of competitors in the industry can influence a business's value. A business with a strong competitive advantage (e.g., unique products, intellectual property, or location) is typically valued higher.

Growth Potential

Under the Income Approach to value, appraisers will assess the future growth potential of the business. Stronger growth potential will usually dictate higher value.

Owner Dependence

If a small business is highly dependent on the owner, its value may be lower than that of a more employee-leveraged company. Future buyers may be cautious depending on how long the owner plans to stay on and facilitate a transfer. Businesses that operate independently of the owner often command higher values.

In summary, these are some of the major variables appraisers review and analyze when estimating the value of a small business. Considering all these together provides a well-rounded view of a business's worth and helps determine its fair market value for potential buyers, investors, or during strategic decision-making periods.

Getting your small business valued is essential, especially if you want to make informed financial and strategic decisions. Here are some key reasons why a business valuation is crucial:

1. Understanding the True Value of Your Business/Internal Planning

   An appraisal helps you understand what your business is actually worth. Many owners have a general idea, but a formal valuation gives you a clear, objective figure based on market trends, financials, and future potential.

   A valuation can also be a benchmark for tracking your business's financial health and growth over time. It can highlight areas that need improvement and allow you to set measurable goals.

2. Selling or Merging a Business

   Knowing your business's value is essential to negotiating a fair deal if you're planning to sell or merge it. It also ensures you're not underselling or overestimating your company when approaching potential buyers or partners.

3. Attracting Investors or Raising Capital

   Investors will want to know your business's current value before committing funds. A certified appraisal helps attract investors and secure better terms in funding rounds or when applying for loans.

4. Exit or Succession Planning/Tax & Estate Issues

   If you plan to retire or want to determine a sound exit strategy, a business valuation helps in planning for the transition. It also assists in setting fair expectations for all parties involved.

   Independent objective appraisals are necessary for estate planning, especially when passing on your business to family members. They ensure compliance with tax laws and help minimize tax liability during inheritance or ownership transfers.

5. Litigation and Legal Matters

   In cases of divorce, shareholder disputes, or business litigation, a formal valuation is often required to resolve the financial aspects. It provides a clear figure for settlements, buyouts, or compensation.

For these reasons and others, it makes good business sense to have your company appraised by an independent valuation professional to ensure you have a true and objective picture of its value in order to make fully informed choices.

We speak with small business owners daily about their interest in obtaining a valuation, usually for a specific and immediate purpose. The reasons typically involve any of the following:

• The owner is going through a divorce
• A partner wants to buy out their shares, or a new investor wants to buy in
• Refinancing or SBA Loan requirements to obtain working capital
• A potential sale or acquisition of a small business
• Estate Settlement/Transfer or Gift Tax
• Setting up a Trust
• Litigation Support
• Internal Business Planning

The last one listed here is the most interesting because it tells me that a business owner is likely thinking proactively to better prepare themselves for future development plans, ideally in the company's longer-term growth planning stage.

Rather than waiting for something to happen that triggers a more urgent need for an updated small business valuation, it might make sense for owners to have professional appraisers conduct annual valuations of their business so that whatever happens down the road, they will be better prepared to face the challenge.

We often witness an owner's hesitation to move forward with an appraisal once we provide a scope of work summary and fee quote. This may be a matter of cost or unwillingness to commit to the work effort involved. Whatever the reason, it's important to think about the decision not only in terms of the immediate need but also with an eye on the additional benefits an appraisal can provide as you continue to be a successful small business owner.

Partnering with a third-party consultant such as a certified appraiser, tax planner or investment advisor, can give you additional perspective from an "outside-in" view that can help you along the way as the company continues to evolve. I think you'll find that the additional time and investment involved with this type of engagement will be minimal in comparison to the overall benefits of fully understanding the worth and potential of your small business.

Let us know if you would like to discuss these topics further by reaching out to us through our website. We would be happy to speak with you personally.

There is a misconception in the valuation industry, which some of our clients express their concern over, that their appraiser needs to be located in close proximity to where their company is situated. It is understandable that a small business owner, who themselves may have several local relationships with their own clientele, would raise this issue; however, the fact is that experienced, certified professional appraisers can effectively value any company, regardless of where it is located, and what local markets it may be operating in.

During the valuation process, a qualified appraiser will work with their clients in a “hands-on” fashion to gather all the specific company information needed to complete an accurate and supportable analysis, and ultimately deliver a full narrative report. Each client has the opportunity to discuss the details of their company that go beyond the black-and-white picture created by their tax returns, income statements, and balance sheets, allowing for reasonable adjustments to be made that paint a more colorful, complete, and truer picture of their business.

The appraiser has access to market and industry data across every region in the country and will take into account the nuances of how the company works within these areas, in relation to their competitors and client base. They will look to understand the specific strengths and weaknesses the business has, as well as their ability to leverage the former and improve on the latter. Future growth plans will be considered regardless of whether they are aggressive, modest, or even negative.

Based on the sum total of the data provided, an educated, trained, professional appraiser considers the same set of consistent approaches and methodologies for every valuation and determines how best to apply and weigh each one specifically to the business. The underlying assets of the company will be taken into account, as well as the specific purpose and effective date of the appraisal.

As you can see, the appraisal process is a collaborative effort that relies upon both the independent valuation professional and the business owner/representative to work together and develop a complete snapshot of the company. By the time the project is over and the report is delivered, it will become clear how well the appraiser understands the business, even though they weren’t local to the area.

With 2024 in mind, many of us vow to change a habit or two and get a fresh start on improving our way of life with the proverbial New Year's Resolution. This change in mindset can often be fleeting when the thought process does not materialize into instant benefits after minimal dedicated work effort. The brain can quickly adjust back to telling you that everything is fine, and you feel pretty good about yourself.

The same can be said for your business where it is much simpler to continue with the old way of doing things, especially when the year-to-year results are solid, and you and your staff seem content with current operations. There might not be any reason to overhaul your business model, however, you can always be more proactive in looking ahead and tweaking a couple of things based on recent experiences and increased knowledge.

One of these adjustments should involve not waiting for a reason to take a concrete look at your company and establish a baseline value, so you can better measure the real worth of all the effort you’ve put behind it over these past years and create a tool that can monitor progress in the future. Obtaining an independent, professional appraisal of your business is always a good idea, regardless of what might otherwise force the need to complete one as part of a pending transaction.

Most business owners wait until they absolutely need to have a valuation done, in complement to such things as bringing in or buying out a partner, a personal divorce, or refinancing debt to obtain working capital. As a result, there is a sudden rush to get it completed, and the added pressure of working through the process can further stress an already time-consuming and tedious situation.

If you have already recently completed a valuation, while using an experienced, accredited appraiser, it is simply a matter of sharing this report with the appropriate parties and immediately checking the box for this requirement. Advising your valuation expert that the purpose is for “internal business planning” will allow you to utilize the report for most of these future developments. Getting into the habit of updating the business valuation annually will make it more certain that the results are current and will be sufficient for any third party to review and consider as part of the larger transaction.

Being proactive is generally considered a benefit in your day-to-day life. Having a similar game plan when it comes to your business is just as important, if not more critical when it comes to continued success.

When there’s a need to settle someone’s estate, there are a lot of things to consider, and given the emotional component of this difficult and hectic time, it can become overwhelming. If the individual wholly owned or was a partner in a business, you will need to consider placing a value on these estate assets, to properly and fairly include them in the settlement. It’s important to work with an experienced independent appraiser who understands the best methodologies to consider and has no “skin in the game” that might create a biased opinion.

When reviewing the ongoing businesses under the estate, it is also a good idea to look ahead at how you believe the future of the company may be affected by the prior owner or partner no longer being involved. Is there an opportunity to sell the company before the effects of their absence take effect? Are there factors to consider in taking the company forward under new direction or management?

While you’re taking care of the short-term demands involved in settling the estate, discuss these more proactive topics with an appraisal professional who can provide options where the valuation might consider these additional perspectives. It’s often feasible for an appraisal consultant to assist not only with valuing the business as of the effective date under the estate settlement but also look ahead at a more current date for the purposes of a future sale or change in the structure of the company.

Before you decide which consultants to engage with during this trying time, inquire as to their ability to work with you on multiple fronts so you can accomplish more than the immediate objective and determine if they can assist with all or most of the concerns you may be thinking about today.

It’s difficult enough to handle all the tasks involved with settling an estate, especially if the individual owns a large number of assets. The more support you have to accomplish all these, the better your ability to manage everything in a timely and effective fashion.

If you are in the middle of an estate settlement, consider reaching out to professional consultants such as certified and accredited appraisers, who will be there the moment you need the assistance.

If you have owned a business for a number of years and now need an appraisal to sell the company, apply for financial assistance, or bring in new investors, you will need to have reliable financial documentation that provides historical performance details.

The most common records you will need are income statements, balance sheets, and tax filing records. You can provide further information by responding to a series of typical questions the valuation professional will ask during the process, that will give additional perspective on how to view these documents and make discretionary adjustments to the income and expenses of the business.

The appraiser will ask for 3-5 years of these filings, and they should be developed by an outside accounting agency or internal company controller. If you find yourself in a position where these records are not current, or poorly documented, you will need to determine the best way to update them, otherwise, the appraiser may not be able to assist you.

One option is to hire a forensic accountant or bookkeeper who can go through all the business receipts and related paperwork in an effort to develop formal documents which can be utilized for the appraisal as well as support these transactions. A potential buyer, financial institution, or investor is not going to blindly give you funding if the historical performance of the company is not well-detailed and documented.

Keep in mind the appraisal firm you engage with cannot actively participate in the development of these documents since they need to remain independent and unbiased when estimating their value opinions. As a business owner, you will know far more than anyone about the previous performance of the company as well as have access to the records needed to put these documents together. Whether you decide to take this project on yourself or work with an outside agency or internal employee, your direct involvement in the process will be critical.

Regardless of your immediate desire to put the business on the market, or look for new capital funding alternatives, take the time now to review your business records and determine if they are accurate and up to date. Even if they are, take further steps to organize a file to consolidate and provide easy access to, all the historical financial records of the company so that when the time comes, you will be prepared to move forward.

If you are unsure of the steps needed to complete this effort, contact a certified accountant or appraiser who can discuss the process further and give you informal advice that gets you on the right track.

As a small business owner, I receive dozens of email “come-ons” every month advising me of wonderful new marketing, accounting, hiring practice methodologies, or related services that are supposed to increase my company’s effectiveness and efficiencies, leading to a healthier bottom line.

Personally, I have never followed up with any of these places, however, that doesn’t mean some may provide a useful service for my company. I just happen to be an old-school manager who has people I trust handling these kinds of things for me internally.

As a business owner, you should do what works best for you and your business. Have you been mired in the same processes for years without thinking of new ways to improve your business model? Are you a new start-up, ready to utilize the latest technologies, products, and services available to enter the market running at top speed?

In either case and for most business owners who are somewhere in between these two scenarios, you should keep an open mind about process improvements while continuing to rely on your own experience and expertise, as well as those of your coworkers. If you don’t have certain areas well covered at the moment, such as social media marketing, website development, or accounting software, it may be a good idea to research and engage reliable third-party companies who provide these services or look to hire those with the skill sets required to handle these key sectors of your business.

Consider if your goal is a long-term permanent improvement to your company’s capabilities or a shorter-term fix that can be solved with the help of an outside consultant. Depending on the industry you operate in, products such as accounting, valuation, and inventory management software, might be useful to consider acquiring. Other areas that are critical include marketing, website design, and search engine optimization.

Capitalizing on your past success and old-school work ethic, while staying current with the latest developments and capabilities in the business marketplace, will provide the best opportunity to be successful as you move forward with your small business. Take the time to review the strengths and weaknesses of the key components of your company’s current profile, and look to create a plan that will put you in the best position to succeed today and in the future.