Business Valuation Blog | Understanding Buying / Selling a Company

Small Business Goals: Easy-to-Manage Online Presence Across Platforms

Posted by Business Valuation Specialists LLC on Jul 18, 2022 7:30:00 AM

Business Valuation Appraisals Online Presence

One of the biggest challenges for many small business owners is effective marketing which ultimately drives sales volume. Whether you’re a local company that tends to rely on word-of-mouth referrals or a nationwide operation looking to grow, one of the most effective tools available to you is your online presence.

There was a time when folks used to look in the newspaper or phonebook to locate what they were looking for. Those days are long gone. Potential new clients who want to utilize your service or purchase the type of goods you provide, will almost always turn to an online search engine first and type in a phrase or handful of keywords to describe what they need to find. For this reason, every small business today needs an effective and attractive online presence, where new content is being actively posted and updated, to maximize the benefits of this powerful marketing tool.

Consider engaging with a company that combines a web-building content management system (“CMS”) with a customer relationship management (CRM) system. Doing so can be very beneficial for a small business because you can aggregate web design, development, data tracking, lead generation, eCommerce functionality, and even social media marketing efforts saving you time and money in the long run. Many have the ability to add customized code and APIs so you can make your brand stand out. The best ones offer robust reporting abilities giving you a real-time look at your online performance across platforms and allowing you to make adjustments quickly and easily.

Look internally to your employees to determine if any may have the skills required to assist in developing or upgrading your website using a CMS or can oversee and manage the data coming in from a CRM. Keeping these functions in-house will save you money and afford you more control in the long run. If you need to engage an external business be aware the cost of using outside services can be significant. Budgeting and planning will be vital throughout the process as well as gleaning a clear understanding of the overall cost vs. annual revenue growth projections.

There are many key decisions small business owners make every day. When it comes to creating the optimal platform to maximize sales, the development of an attractive, effective online digital presence combined with a good quality CRM can be one of the most important ones, offering long-term growth opportunities that fit your goals and allow you to make the best investment decisions impacting the future success of your business.

Tags: valuation, business appraisal services, small business, online presence

Small Business Challenges: Inflation Rises While the Economy Stumbles

Posted by Business Valuation Specialists LLC on Jun 20, 2022 7:30:00 AM

 

Business Valuation Appraisals Small Business Challenges Stand OutIn the small business arena, where the vast majority of US companies compete, there always seem to be new challenges and obstacles confronting many owners and employers each year. This couldn’t be any more evident than what we’ve all experienced over the last 2+ years as COVID-19, supply chain crises, inflation, shifting energy market policies, the Russia/Ukraine War, investment market downturns, and unreliable messaging have all impacted small businesses in one way or another.

Through all these developments, it seems small businesses are the ones left to fend for themselves while large corporations leverage these issues for their own gains. It might be easy to listen to all the noise and share in the complaining, however, wouldn’t it be more advantageous to focus on your company’s specific challenges, while carving out new paths to stay profitable and find growth opportunities while others are being overly reactive?

While all these compounded issues have created very significant challenges for many small business owners, many have faced these types of hurdles in the past, whether from revenue and cash flow reduction, vendor price increases, delivery delays, or employee and client retention. The most successful small business owners are continuously looking for ways to refine and improve their business practices, even in the best of times. Being proactive on a day-to-day basis while continually posing relevant questions to yourself, your peers and employees will allow you to stay ahead of the curve and be prepared when these challenging issues arise.

Don’t be afraid to take risks and invest in areas where you see new opportunities for growth or greater operational efficiencies can be developed. Challenge the rest of your team to do the same and humbly realize the more support you have from loyal employees who can assist in these efforts, the better.

Consider being a unicorn, and dare to make decisions that appear unconventional today, but could turn out to be revolutionary tomorrow. The less alike you are to the rest of your competition in certain value-added areas could easily have a positive effect on how clients view your products and services compared with those in your market. Improved communications, deliverable timelines, and customer service are just a few examples to consider.

These changes will likely create more demands on you as a business owner, as well as your employees, however, the eventual payoff can be critical in overcoming the sum total of the challenges faced as a result of the external forces affecting your business.

Tags: small business valuation services, small business, challenges, opportunities, stand out