Business Valuation Blog | Understanding Buying / Selling a Company

Small Business Owners: Don’t Prioritize Price Over Quality!

Posted by Business Valuation Specialists LLC on Jan 29, 2024 7:30:00 AM


Business Appraisal Quality vs Price AppraisersBusiness owners are constantly having to review their annual expense budgets for both fixed overhead and variable costs that arise from new projects and demands that come up in any given year. It is common for decisions to be made based largely on who can deliver the lowest price, especially in a competitive market where the product or service needed can come from a multitude of vendors.

This strategy might save you money in the short term however, there is oftentimes a loss in quality that comes with working with the cheapest option that can come back and haunt you later on. Quality can be measured in more ways than one, and it’s a good idea to think about what’s most important when it comes to working with your providers before deciding on who to engage with.

Here are some areas where quality can justify paying a higher price:

Customer Service from Start to Finish

Who is communicating with you most effectively and consistently when you are inquiring about purchasing the product or service? Are they making you feel like their most important client from day one, even before you commit to working with them? Do they follow through with that same level of communication and delivery after you’ve contracted with them? If the cheaper price leads to poor customer service and late deliveries, then take your business elsewhere.

Reliability of the Product or Service

Are you ultimately receiving the best, most dependable product that you expected and required to satisfy your business’s transactional needs? What are the costs to your business if you receive an inferior service? Do you potentially suffer a hit to your own company’s reputation or end up on the losing end of a business dispute due to poor quality?

Your Own Time and Effort Costs Money

Will working with the cheaper vendor be more time-consuming for you or your employees? Does the more expensive provider have greater experience and display a more professional, take-charge persona that will save you time and effort, which translates into cost efficiency for your business? This type of savings can be significant in comparison to the money you saved by purchasing the lower-priced product.

In summary, consider the benefits that will likely go along with choosing quality over cost, especially if you find the cheaper alternatives are not all they’re cracked up to be.

Tags: Business Valuation, business appraisers, quality