Business Valuation Blog | Understanding Buying / Selling a Company

Using a Business Valuation to Decide How to Price a Business for Sale

Posted by Business Valuation Specialists LLC on Sep 5, 2018 1:26:41 PM

When you're considering selling your business, do you know yet how to price a business for sale? If not, you're not alone. Most business owners don't have a solid idea of where their business stands in terms of its overall value or how to improve that value prior to the sale. Fortunately, you don't need to learn the entire process, you just need to have a business valuation performed and learn how to use the information contained in that report to improve your overall business value prior to going ahead with a sale.

Using a Business Valuation to Decide How to Price a Business for Sale

If you're considering selling your business, you have a few different ways to try to figure out the value. You could look at similar businesses in your area that have sold recently and see if you can get a similar amount for your business. You could ask a real estate agent to look at your business and let you know what you think it could sell for. You could look at your books and determine what your assets and equity are worth. 

The problem with those approaches is that they don't give you an accurate picture of what your business is actually worth. The restaurant down the street may have a better location or worse reputation that means that you're asking too much or too little for your own place. The real estate agent may price your business too high to ensure a good commission or too low because they need some fast cash. Your books may not properly reflect your business' actual value if the market is bearish or bullish. These versions of valuation will give you a value, but it's not necessarily the best value.

Additionally, these types of valuation won't provide you with ways to improve your business prior to selling, giving you the opportunity to get everything you can out of the sale of your business. The only way to ensure this is through a business valuation. But what exactly happens when you have a business valuation performed? 

The business appraiser looks at every aspect of your business, your market and your industry. They will take into account any fluctuations in the market, calculating exactly the value of your business. Does your business have a reputation for leadership and innovation in your industry? That can have a big impact on your company's bottom line. They'll also look at the finances and operation of your business, helping you find areas where your business can be improved. If there are ways you can cut your overhead, reduce waste or improve profits, a business valuation specialist can help you find it.

By taking the time to have a business valuation performed, you can learn how to price a business for sale at a fair asking price. This knowledge, in turn, allows you to make changes that allow you to get everything you can out of your company when you choose to sell it. Make certain that you work with a certified business appraiser, as they are able to act as an independent third party, providing you with an accurate business value that is completely without bias, making it a strong negotiating tool when you're ready to sell.

Topics: how to price a business for sale