Knowledge, as Charles Darwin might put it, is the business’ form of natural selection. This knowledge is the driving force behind both opportunities and financial triumph. When creating the foundation for decision-making it is crucial to obtain knowledge of the business’ worth. A business valuation can supply you with pertinent data about your business including the profitability, risk, competition, and assets, just to name a few. Knowledge pertaining to each of these fragments of the business is not only important to understand but imperative to keep updated. Maybe you are not currently making decisions about mergers and acquisitions or litigation, but you do make decisions about your business everyday, why not make well-informed ones? On so many occasions decisions are emotionally based and some of these decisions succeed merely because of luck. History points out two important factors about decision-making; good outcomes practically always stem from knowledge and that luck is impossible to replicate. Develop a greater knowledge of your business with a business valuation and transform decision-making into skill.